“This is my quest, to follow that star - no matter how hopeless, no matter how far.”
Polar Bear & Squirrel
ITV
CLIENT: DANCING ON ICE
AGENCY: ITV CREATIVE
DIRECTOR: KIRK HENDRY
PRODUCTION COMPANY: HU_SH LONDON
POST: FABLE FX (STOCKHOLM)
The second Promax Europe gold-winning promo for the return of ITV’s Dancing on Ice.
ITV Creative Director, Tony Pipes added: “We wanted to return to the winter wonderland of our Polar Bears, but push the danger that is involved in the show. Kirk has done a great job of balancing the warmth of the original and the spectacle of the show - the result is a perfect sequel to one of ITV’s most loved ads”.
