WWF_Anteater.jpg

“This art is another way of drawing. Instead of using a pencil, I use my hands.” - EL MAGO SERPICO

Save The Cerrado

WWF

CLIENT: WORLD WILDLIFE FUND
AGENCY: NEO
DIRECTOR: KIRK HENDRY
SHADOW ARTIST: EL MAGO SERPICO
PRODUCER: LYDIA BARRAS

Told entirely through hand shadows, WWF-UK’s Save the Cerrado reveals the devastating toll of commercial agriculture on Brazil’s Cerrado savannah.

Kirk says: “I’d worked with Serpico before, so when WWF needed help he happily came over from Argentina. Researching the Cerrado together, we were struck by its strange diversity — and by how these creatures could be brought to life using nothing but Serpico’s two hands. Studying their anatomy and movement gave us a genuine connection to the animals by the end of the process.”

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